Privacy Policy

Last updated: June 2026

At PR360 Media Agency, we take your privacy seriously. This privacy policy explains how we collect, use and protect personal data – as well as how we, as a media agency, use advertising technology, including ad serving, hosting of advertising creatives and programmatic advertising.

1. Data Controller and Company

PR360 Media Agency is a registered Danish company (media agency) and the data controller for the processing of personal data we receive about you. Our domain pr360.io is owned and operated by PR360 Media Agency and is used as the company's official website as well as for our advertising technology activities. You can contact us at:

Email: blb@pr360.io

Phone: +45 20 49 40 15

2. Advertising Technology Services

As a media agency, PR360 plans, delivers and optimizes digital advertising on behalf of our advertiser clients. In connection with this, we use and provide the following advertising technology services:

Hosting of advertising creatives on infrastructure operated by PR360 and approved cloud hosting providers, including under the domain pr360.io and associated subdomains
Ad serving – delivering ads (images, HTML5 banners, video and rich media) to ad placements at publishers and ad exchanges
Programmatic advertising via platforms such as Google Display & Video 360, including display, video, DOOH and CTV
Dynamic creatives, where ad content is adapted to context, placement or audience segment in real time
Targeting based on context, geography, device type, time and audience segments
Use of audience data in the form of aggregated and pseudonymous segments made available by advertising platforms – we do not create or maintain personally identifiable user profiles and do not process personally identifiable information (PII) for advertising purposes
Delivery of third-party advertising creatives and associated tracking and measurement tags to approved advertising platforms
Measurement and optimization of campaigns via tracking pixels, tags and impression/click/conversion counting

The advertising creatives we host and deliver do not contain personally identifiable information (PII). Targeting and use of audience data is carried out via pseudonymous segments and cookie/device identifiers in accordance with applicable law and platform policies, including Google's requirements for third-party advertising, creatives and data processing. Users can opt out of personalized advertising at any time via Google Ad Settings and industry opt-out tools (e.g. youronlinechoices.eu).

3. What information do we collect?

We collect the following types of personal data:

Contact information (name, email, phone number)
Company information (company name, VAT number)
Communication data (correspondence via email or phone)
Technical data (IP address, browser type, visit time via cookies)
Aggregated and pseudonymous campaign data (impressions, clicks, conversions) from ad delivery

4. Purpose of processing

We process personal data and campaign data for the following purposes:

To respond to inquiries and deliver our services
To manage customer relationships and agreements
To deliver, host and optimize advertising creatives and campaigns (ad serving)
To measure and report campaign performance for our advertiser clients
To improve our website and services
To comply with legal obligations

5. Legal basis

The processing of your personal data is based on:

Your consent (Article 6(1)(a))
Performance of a contract (Article 6(1)(b))
Legitimate interests (Article 6(1)(f))
Legal obligations (Article 6(1)(c))

6. Data retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Customer data is typically retained for up to 5 years after the end of cooperation. Campaign and advertising data is retained for the period necessary for reporting and billing.

7. Data sharing

We only share personal data and campaign data with:

Trusted partners and advertising platforms (e.g. Google) who help us deliver advertising and services
Publishers and ad exchanges where advertising creatives are delivered as part of campaigns
Authorities when required by law

We never sell your personal data to third parties. Data collected or made available through advertising campaigns remains under the control of the respective advertiser or platform provider. PR360 does not share advertiser-specific data between clients.

8. Your rights

You have the following rights under GDPR:

Right of access to your personal data
Right to rectification of incorrect data
Right to erasure ('right to be forgotten')
Right to restriction of processing
Right to data portability
Right to object to processing

9. Cookies and tracking

Our website and ad delivery use cookies, pixels and tags to improve user experience, analyze traffic and measure and optimize advertising campaigns. You can change your cookie settings in your browser at any time.

10. Changes to the privacy policy

We reserve the right to update this privacy policy. In case of significant changes, we will inform you via our website.

11. Complaints

If you wish to complain about our processing of your personal data, you can contact the Danish Data Protection Agency:

Datatilsynet (Danish Data Protection Agency)

Carl Jacobsens Vej 35, 2500 Valby, Denmark